Written By John Bryant

Why Business and Sustainability Are Inextricably Linked: A Meteorologist’s Perspective

Sustainability and Business

As an AMS-certified meteorologist with 25 years of experience, I’ve seen climate change and environmental degradation’s impacts firsthand. These issues are not just the concern of scientists and activists; they are also intrinsically linked to the business world. In this blog post, we’ll explore why sustainability is not just a buzzword but a business imperative, all through the lens of meteorology.

 The Triple Bottom Line: People, Planet, Profit—And Weather

The “Triple Bottom Line” concept has evolved to include people, the planet, profit, and the weather. Extreme weather events like hurricanes, floods, and droughts significantly affect businesses. From supply chain disruptions to property damage, the weather is a variable business cannot ignore. Adopting sustainable practices can help mitigate the risks associated with extreme weather events.

Climate Change and Business Risk

Climate models, some of which I’ve had the opportunity to evaluate as part of a NOAA group, indicate an increase in the frequency and intensity of extreme weather events. Businesses that fail to adapt and implement sustainable practices are at a higher risk of facing operational and financial challenges. For example, companies in the agriculture sector may need to consider diversifying crops that are more resilient to changing weather patterns.

Consumer Expectations in a Warming World

Consumers are becoming more conscious of their choices and environmental impact as our planet warms. They are more likely to support businesses that reduce their carbon footprint, which positively affects the climate and could potentially mitigate some of the more severe meteorological predictions.

Regulatory Compliance and Meteorological Data

Meteorological data are increasingly informing environmental regulations. Whether air quality standards or building codes are designed to withstand extreme weather events, businesses must stay ahead of the curve to remain compliant. Those who invest in sustainable practices are better positioned to meet these regulations and benefit from incentives like tax breaks for using renewable energy.

Financial Incentives and Weather-Driven Markets

Weather derivatives are financial instruments that businesses can use to hedge against the risk of weather-related losses. By investing in sustainability, businesses can better manage these risks and potentially gain a competitive edge in weather-driven markets.

Social Responsibility and Weather Resilience

Corporate Social Responsibility (CSR) extends to building weather-resilient communities. Businesses can play a role in this by investing in sustainable infrastructure that can withstand extreme weather events, safeguarding their operations and the communities in which they operate.


From a meteorologist’s viewpoint, the link between business and sustainability is clear and compelling. Climate and weather patterns are changing, and businesses must adapt to this new normal. Sustainable practices offer a pathway to mitigate risks, meet regulatory requirements, and gain a competitive advantage. As someone deeply involved in meteorology and sustainability consulting, I can attest that the future of business is inextricably tied to its relationship with the environment.

Let’s aim for profit and a future where businesses act as stewards of the resources and communities they impact. After all, the ultimate goal is to keep our planet beautiful and the air we breathe clean through sustainable practices.

If you find this post insightful, please feel free to share it within your network. Let’s work together to make sustainability the norm rather than the exception.

About the Author:

I am an AMS-certified meteorologist with 25 years of experience and a member of a NOAA group that evaluates computer models. I am also EPA-certified for environmental compliance and work as a sustainability consultant for businesses. My passion lies in meteorology, climate science, and sustainability. I aim to contribute to a cleaner, more sustainable future for our planet.